Mon premier blog

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

London and Philadelphia: Kogan Page. Break the rules of marketing to build luxury brands. Four Seasons Air - a brand extension. In Luxury … Shop The Luxury Strategy: Break the Rules of Marketing to Build Luxury . Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Armani is another example of luxury designer c Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. The following five rules of celebrity endorsement for luxury brands provide an indication of this. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level.